Before launching and scaling online businesses, Matthias was on his way to a professional tennis career. As Switzerland’s #1 junior, he competed on the European and World Junior Tour, representing Switzerland at both the European Championships and the World Junior Championships.

He competed directly against Rafael Nadal and Novak Djokovic, and was recruited by Roger Federer’s coach, even stepping onto the court to train and play with Federer himself.

But a combination of injury and illness cut his career short, forcing him to confront one of life’s hardest lessons early: the power of change, and pivoting when the plan no longer works.

That pivot became the launchpad for his entrepreneurial journey.

Matthias launched his first coaching offer in 2008. Since then, he’s built and scaled multiple companies across coaching and information publishing, selling virtually every type of 1-on-1 and group coaching offer imaginable at prices going from low-ticket all the way up to 6-figure offers.